Rob Harris
When you start a marketing job or start marketing your business, you usually learn the basics,
and they are enough to get you started. However, as you progress and your targets change,
you quickly realize that marketing is not a stagnant skill or career. To maintain your competitive
edge, you need to enhance your marketing skills. With technology continually reshaping the
world, people’s behaviours in using technology and consuming information evolve. This ongoing
transformation requires marketers to refine their abilities, adapting and leveraging these shifts to
their benefit.
1. Understand Brand Marketing
When dealing with a business, as a marketer, your perspective shifts from “business” to “brand,” which is critical due to how you approach the challenge of marketing to clients. A brand is an
identity with a personality that speaks to the clients you are looking for. Marketing a brand
moves away from individual products and services to the critical aspects of the business.
2. Learn How Psychology Impacts Decisions
When people buy products and services, they usually make decisions based on their emotions
and then consider the logic afterwards. Because of this, a marketer needs to understand how
certain changes in messaging and branding can impact purchases and decisions. For instance,
one of the impactful changes you can introduce to your business is an environmentally friendly
approach to your messaging or branding. Many of the population today are environmentally
conscious and support brands that do the same.
3. Stay Up to Date With the Latest Trends
Subscribe to reputable marketing blogs, follow industry thought leaders on social media, and
read books and articles related to marketing. Attend seminars or webinars related to digital
marketing, content writing, and SEO.
Join online communities for marketers, like Reddit or Quora, which are full of helpful advice from
experts and other marketers. Additionally, you can join an online masters in marketing program
to become an expert in the field and acquire more advanced skills. Studying online allows you to
study at your own pace and convenience.
4. Constantly Improve Your Writing Skills
Dedicate time to improve your writing skills by reading books, taking online courses, and
practising regularly. Practice writing regularly and seek feedback from peers or mentors. Ensure
you know what type of writing style your audience prefers, and tailor your content accordingly. A
well-written piece conveys your message clearly, reflects professionalism, and builds trust with
your audience.
5. Learn From the Best in the Business
No matter how much marketing knowledge you already have, it can always be improved. You
can find a mentor by attending marketing events or asking around in networking groups. Follow
marketing personalities to learn from their techniques on social media and read their blogs,
watch their videos. When studying your competitor's marketing strategies and tactics, be sure
not to copy their ideas but draw inspiration from them.
6. Track Your Results
Track your metrics like impressions, clicks, leads, and conversions. Monitoring the metrics
allows you to refine and improve your marketing approach iteratively. You will also understand
whether the efforts are paying off or not. If certain tactics don't work as expected, pivot quickly
by changing your strategy or tactics. Try different marketing channels or methods and see what
works for you.
Endnote
Marketing is an exciting venture, but it is also quite demanding due to its dynamic nature. You
never stop learning and adapting to the ever-changing environment. Following the five tips
above, your skills will improve exponentially, and you will be able to reach new levels of success
in marketing. Be open-minded and continue pushing yourself beyond your limits. It is the only
way to stay ahead.
