David Frank
Most marketers are at least vaguely interested in typography. My favorite new discovery firmly aligns my interest in both – a font called Brand New Roman, which is based on popular logos.
It’s better for short words, but still fun. Notice that some double letters have a matching logo, like the use of the Mastercard logo for “oo” in “Good”.
Go ahead and try it yourself. Unfortunately the only browser it works in color for is Firefox.
Then there’s this classroom which uses logos and company names to teach children the alphabet. The replacement of everyday objects and animals is a little dystopian, like something you’d expect to see in Idiocracy (trailer) or read about in hyper-capitalist dystopian future fiction novel Jennifer Government.
Fonts can be used for activism too, like Gerry, a font made up of gerrymandered districts*.
And lets not forget you can spell things out with app logos on your phone. Perhaps even subconsciously…
* A few of those aren’t actually gerrymandered districts, but most are. Who ever let that get in the way of a good story?
